Margin % = (Revenue − Cost) ÷ Revenue
Markup % = (Revenue − Cost) ÷ Cost
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Margin Markup Calculator

Price with confidence. This margin markup calculator lets you enter any two values—cost, revenue (selling price), margin %, or markup %—and it instantly solves the rest. If you’ve ever mixed up margin and markup, you’re not alone. This page clears it up and gives you a fast tool you can trust.

Margin vs. Markup (the short version)

• Margin is the slice of your selling price that’s profit.Formula: Margin % = (Revenue − Cost) ÷ Revenue
• Markup is how much you increase cost to get your price.Formula: Markup % = (Revenue − Cost) ÷ Cost

Same numbers, different denominators. That’s why 50% margin is not 50% markup. For example, cost $10 → price $20: margin is 50% ($10/$20), markup is 100% ($10/$10).

How to use the calculator

1. Pick a mode such as Cost + Margin % or Revenue + Markup %.
2. Enter your two known values.
3. View the results: profit, margin %, markup %, cost, and revenue.
4. Copy the answer block to share in email, chat, or your quote.

The tool supports multiple currencies and shows the exact formulas used so your team can check the math.

When to use margin and when to use markup

• Use margin when you’re targeting a profit share of selling price (e.g., “we need 45% margin after fees”).
• Use markup when you price from cost (e.g., “we add 70% to cost”).Both are valid; be consistent inside your quoting system and contracts.

Practical pricing example

Assume your decorated tee costs $14.72 and you want to sell it for $28.00.

• Profit = $28.00 − $14.72 = $13.28
• Margin % = $13.28 ÷ $28.00 = 47.43%
• Markup % = $13.28 ÷ $14.72 = 90.22%

Want a 50% margin instead? Enter cost $14.72 and margin 50%. The calculator will return the required selling price and profit automatically.

Tips for cleaner quotes

• Add overhead before you price. If shipping, packaging, or setup charges are your responsibility, fold them into cost first.
• Check channel fees. Marketplaces and payment processors reduce realized margin; plug those into cost or subtract them from revenue.
• Use tiers. For bulk jobs, calculate one profitable price point, then scale with your quantity breaks.
• Standardize markup. Train your team to quote with the same method; many “mystery margin” problems come from mixing terms.

Frequently asked question

What’s a healthy margin?

It depends on your industry and risk. Product businesses often target 40–60% gross margin; custom decorated goods may run lower for large orders and higher for small runs. Use the calculator to test scenarios and lock in a margin that covers labor, scrap, and delays.

Ready to quote smarter? Use the margin markup calculator above, copy the answer, and move on to your next job with clear numbers and fewer surprises.